It’s been a long while since I came across such a simple, effective and well-designed mark. Designed by the Finnish brand design agency Werkling, it manages to say it all in one tiny shape. See the video below for a further explanation of its levels of meaning.
In essence, it conveys the idea of Scandinavian design through the geometric, bold letterforms and stable, balanced (almost too rigid) composition. And of course, there’s that little ‘flag’ detail which takes the mark to a totally new level. Thumbs up!
