It’s been a long while since I came across such a simple, effective and well-designed mark. Designed by the Finnish brand design agency Werkling, it manages to say it all in one tiny shape. See the video below for a further explanation of its levels of meaning.
In essence, it conveys the idea of Scandinavian design through the geometric, bold letterforms and stable, balanced (almost too rigid) composition. And of course, there’s that little ‘flag’ detail which takes the mark to a totally new level. Thumbs up!
It’s been almost a year since I last posted on my blog. Much has happened since then:
I’ve changed country, changed house, became a full-time graphic designer and have finally got down to designing an identity for myself. There are some projects in the pipeline too, so I’ve updated my blog to be in line with the rest of the identity. Hope you enjoy the future updates!
‘The problem with stereotypes is not they are not true, but that they are incomplete. They make one story become the only story.’
Superb speech by novelist Chimamanda Adichie about the effect of discourse on our understanding of the other. I encourage you to watch it.
Wednesday 1st September 2010 – 19:00hrs
Everything’s done: the curtain’s up, the wall’s all set up, the soundtrack is ready, the publication and postcards are on the shelf and the line has been drawn (both figuratively and literally… I’m referring to the yellow line beneath the curtain).
Sticking the vinyl lettering on the curtain
Finally! The production of the curtain has been finalised 🙂 I will try to put it in place and attach the rods at the bottom of each strip by this afternoon. Had to reprint the A0 posters and one of the vinyl texts, but thanks to Craig, Cliff & Dawn, they should be done by tonight. Fingers-crossed!
Click on the above image to view an animation of the final stages of the curtain-making process.